Telstra Inks $90m Fibre Network Deal With McDonald’s
Telstra has struck a $90 million deal with fast-food giant McDonald’s, to fit out over 850 Australian stores with an ultra-quick fibre network – a move enabling consumers of the chain to surf the web, while enjoying their fries.
Each McDonald’s store will offer Telstra Air – the country’s largest public Wi-Fi network. The agreement is set to be Telstra Air’s largest deal to date.
The transformation will also include 35 Ronald McDonald Houses, allowing families to better stay in contact whilst away from home.
Providing fibre to McDonald’s stores across Australia will foster a better store and Head Office relationship, through the provision of video conferencing capability.
The rollout is expected to take approximately 24 months.
The agreement is set to be the first custom built fibre optic network for a fast food restaurant chain.
Scott Green, McDonald’s Chief Information Officer, states the transformation will offer significant benefit:
“McDonald’s currently runs an ADSL network which has served us well for many years, but the new fibre network will benefit our customers and provide a great long-term foundation to support our business”
“The investment is well worth it, with the network being designed specifically for our needs with an extensive support system and inclusions for Ronald McDonald Houses across Australia”.
Martijn Blanken, Telstra Enterprise’s Chief Customer Officer, states that the transformation would be relatively straightforward, and will offer McDonald’s customers a point of difference:
“Very few of the restaurants have those speeds today. There’ll be a lot of flow on benefits for customers here, and we’ll have a significant number of the restaurants on fibre within 12 months”.
Telstra expects McDonald’s customers to notice the new super-quick connectivity.