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Tablets and Chromebooks No Longer In Demand

Demand has slowed for tablets and Chromebooks, as the market reverts to normal conditions after a pandemic-fuelled work-from-home boom saw a long period of unseasonal sales.

Worldwide tablet shipments reached 38.4 million units during the first quarter of 2022, a decline of 3.9 per cent year over year.

Chromebooks have dived, with shipments down a whopping 61.9 per cent year over year.

This is according to preliminary data from the International Data Corporation Worldwide Quarterly Personal Computing Device Tracker, which notes that shipments are still above pre-pandemic levels.

As the report explains, aggressive purchasing of devices in 2020 and 2021 led many users to hold onto their recently purchased tablets.

“While the tablet market is certainly on a downward trend at the global level because of lower demand in mature markets, it is interesting to see several new players entering the emerging markets, especially smartphone vendors like realme, OPPO, Xiaomi, and so on,” said Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers.

“While their volumes are not significant enough to move the market as of now, it is the high demand for tablets in the emerging markets since the onset of the pandemic that has led these vendors to take advantage of their existing channel presence to build an ecosystem where consumers possess multiple products of the same brand, just like Apple.”

Bloating is also an issue.

“The decline in Chromebooks doesn’t come as a surprise given the buildup of inventory due to reduced demand over the past several quarters,” said Jitesh Ubrani, research manager with IDC.

“Barring any major shifts in supply, we do anticipate the inventory to clear out with the help of promotional activity over the course of the coming months and new shipments will start to pick up as the educational buying cycle begins to ramp up again.”

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