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Google Launches New Tool To Manage Personal Online Identity

‘Me on the Web’ is now available to anyone with a Google account and is accessed via your Google Dashboard as long as you have a Google Profile.

It lets you set up search alerts for yourselves so you can take control of third-party information about yourself, and will let you display links from your user’s profiles on Facebook, Twitter and LinkedIn.

“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” Google said in a blog post.

“When someone searches for your name on a search engine like Google, the results that appear are a combination of information you’ve posted and information published by others.”

The search giant’s tools crawl the Web and ranks pages it finds, and those who avidly keep their digital profile in top shape will find it a useful way to manage privacy, especially since a global ‘erase button’ for the web is still in the political pipeline.

While Google Alerts has been available for some time, and we have all googled ourselves at some time, users can now cyberstalk themselves using ‘Me on the Web’ looking for any mentions of themselves.

The sceptics among you might think it is yet another tool for the search giant to keep tabs on your online connections, rather than actually giving you control of your digital identity.

However, Google appears to believe in a right to privacy.

The company has built in various identity options that let you remain anonymous, as well as resources to control third party information posted about you online.

But what’s more important is that it helps you clean up forgotten blogs, tagged photos and other casual online mentions about yourself and helps you manage your online reputation.