Streaming Threatens Oz TV
Streaming services are closing in on broadcast TV right around Australia, noted commentator Paul Budde reports. He says a rapid increase in adoption rates of subscription video-on-demand (SVOD) is occurring in areas where high-quality broadband is already available.
Budde notes that growth in the uptake of “catch-up” and live traditional TV streaming services has slowed down, with SVOD penetration on track to overtake it.
“The NBN is accelerating this trend, as the mass deployment of high-quality broadband takes place and will significantly decrease cost of delivery of SVOD,” he notes
Other comments by Budde include: “Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base, and both have the substantial financial resources of their backers at their disposal.
“Foxtel, during the last few years, has struggled to increase pay-TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing.”
CDN notes that these scenes face some possible future shake-ups, with Apple-TV now looking to attract views, and Disney set to unveil an Australian service later this month.