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#StopHateForProfit: More Brands Pull Advertising From Facebook

Popular outdoor clothing company Patagonia is the latest company to join the #StopHateForProfit campaign, confirming that they will be pulling all ads from Facebook and Instagram immediately until at least the end of July, “pending meaningful action from the social media giant”.

In a statement, Cory Bayers, Head of Marketing at Patagonia, said: “As companies across the country work hard to ensure that Americans have access to free and fair elections this fall, we can’t stand by and contribute resources to companies that contribute to the problem. We stand with #StopHateforProfit in saying Facebook’s ‘profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.’”

The #StopHateForProfit campaign aims to force Facebook to change its practices by encouraging advertisers to refuse to advertise with them until this happens. According to #StopHateForProfit, 99% of Facebook’s $70 billion is made through advertising.

The North Face and REI have also pledged their support for the #StopHateForProfit campaign.

#StopHateForProfit has been endorsed by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL).

Facebook CEO Mark Zuckerberg has received criticism for allowing US President Donald Trump’s posts to stand. In contrast, Twitter has moved to fact check Trump’s tweets.

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