Sony Smartphone Shipments Hit Low

TOKYO: Sony Mobile Communications saw quarterly smartphone shipments hit a 10-year low of 400,000 units in Q1 the Company quit the Australian market last year.

This was despite robust sales of new models, including Xperia 1 II and Xperia 10 II, in Japan.

Sony has also given its smartphones high profile in Europe and Latin America, but its shipment prospects there for Q2 remain flat due to the coronavirus pandemic.

Sony lagged by as much as 50 percent in Japan taking a 10 percent share of the market in an economy hit hard by the virus.

Sony is also continuing to face stiff competition from Samsung, Apple, Xiaomi and Huawei which account for nearly 90 percent of the market in Europe.