Samsung’s Giant Paper Dandelion Turns Heads In Sydney CBD
To celebrate the launch of its latest flagship smartphones, the Galaxy S9 & S9 Plus, Samsung has transformed the street windows of its Sydney CBD store – revealing a gigantic 1.5 metre paper dandelion.
The project was completed in collaboration with ‘master paper engineer’, Benha Harney, which emphasises the dandelion theme running throughout the S9’s launch campaign.
The “ambitious” paper dandelion displays over 90 individual seed pods, and incorporates over 300 pieces of paper in white and lilac.
It’s also the first time Harney and his team incorporated Perspex and LED lights to create the dandelion’s striking glow effect.
Samsung Electronics Director of IT Mobile, Garry McGregor, affirms the new window installation mirrors the “elegance” of the S9, and captures the spirit of the South Korean company:
“The innovation and ambition Benja shows in his work made him the perfect partner to help us mark the launch of the Galaxy S9 and S9+”
“By creating something that not only mirrors the striking beauty and elegance of the Galaxy S9, but also pushes the limits of what’s possible in his chosen medium, Benja has captured the spirit of Samsung.”
With a 1.5 metre diameter, the giant paper dandelion is on display outside Samsung’s George Street store in Sydney, until March 12th.
The project was instigated by Samsung owned marketing company, Cheil, which aimed to “connect with Australians in a new way”.