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LG’s New Premium TVs Claim To Be Market’s Most Advanced

LG Electronics has today unveiled its 2018 line-up of premium TVs, featuring several OLED and Super UHD models with its exclusive ThinQ artificial intelligence technology, and ‘Alpha’ (α) processor.

President of LG Home Entertainment, Brian Kwon, claims its new premium TVs are the most technically advanced on the market:

“Our top-tier OLED and SUPER UHD TV lineup for 2018 demonstrates the highest advancement in TV technology”

“LG continues to be at the forefront of the global display industry by offering consumers the best possible viewing experience with technologies such as ThinQ® AI and advanced industry-leading processors.”

At its launch event in Seoul, LG states its 2018 TV line-up will “solidify” its place in the global premium TV marketplace.

The South-Korean giant predicts OLED TV sales to hit 2.5 million units in 2018, up from 1.6 million last year.

As a self-proclaimed “pioneer” of large OLED screen technology, LG has launched ten new AI supported OLED TV models for 2018 – including the W8, G8, E8, C8, and B8 – with screen sizes varying from 55-inches to 77-inches.

LG Electronics has also debuted nine new AI-enabled Super UHD TVs – including the SK95, SK85 and SK80 – available in 49-inches to 75-inches.

Australian pricing and availability is yet to be confirmed.

The company’s α [Alpha] processor 9 powers its W8, G8, E8 and C8 OLED TV series, which claims to offer enhanced visual clarity and colours “from virtually any viewing angle”. “Perfect black levels” remain a hallmark of LG’s OLED TVs. The products are further complimented by Dolby Atmos sound.

The company’s α [Alpha] processor 9 remains core to its portfolio of “market-leading” OLED TVs. α 9 also claims to offer increased image clarity via enhanced noise reduction. The processor is designed to support a higher frame rate – 120 frames per second.

LG’s new AI-enabled Super UHD TVs feature α [Alpha] processor 7. Incorporating ‘Nano Cell’ and ‘FALD back lighting’, the products claim to offer “the most advanced LCD picture quality ever”. Dolby Atmos is also integrated.

Utilising voice control artificial intelligence, consumers can speak directly into the TV’s remote control. Harnessing LG’s Deep ThinQ deep learning platform, users can say “search for this movie’s soundtrack” or “turn off the TV when this program is over” without needing to repeat a program’s title, or specify an exact time.

It’s clear LG intends ‘ThinQ’ to be focal point of a home, integrating several smart home products for uniformity and cross-communication. Connecting to their LG TV via Bluetooth or Wi-Fi, consumers can control robo-vacuums, smart speakers, smart lights and more. (IoT functionalities differ according to country).

LG’s lineup of 2018 OLED and SuperHD TVs all feature ‘Cinema HDR’, which offers support for Advanced HRD by Technicolor, and is compatible with all major HDR formats – from Dolby Vision to HDR10 and HLG.

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