ACCC Fines Telco ‘Activ8me’ For Misleading Endorsement
The ACCC has penalised Melbourne-based telco, Activ8me, for circulating “misleading” marketing messages which displayed the regulator’s endorsement of its Sky Muster services
Between November 2017 to January 2018, Activ8me displayed banners on its website’s homepage which wrongfully stated: “Named Australia’s #1 Sky MusterTM provider by the ACCC”.
The telco also posted a similar message to its Facebook page which claimed: “The ACCC have released their quarterly NBN Wholesale Market Indicators Report today, once again naming Activ8me the #1 provider of nbn Sky Muster satellite services in Australia”.
Following the discovering of such materials, the ACCC has penalised Activ8me $12,600 and issued an Infringement Notice for “alleged false and misleading representations”.
The consumer watchdog asserts that Activ8me portrayed its services as “endorsed or approved” by the ACCC, when this was not the case.
The referenced NBN Wholesale Market report listed Activ8me as having the highest number of satellite services in operation, however, did not endorse the company over other providers.
ACCC Commissioner Sarah Court affirms the regulator took immediate action after noticing the misleading marketing messages:
“The ACCC does not endorse or approve particular businesses and it is imperative that consumers trust our name and logo when it is used”
“As soon as we became aware of the misuse of our report findings and logo, we contacted Activ8me and issued an Infringement Notice. Activ8me has since removed the representations. This penalty serves as a warning to companies that we will act swiftly if they misrepresent the ACCC.”
Further information about the ruling is displayed on the ACCC’s website here.