Samsung Praise OLED TV, But Not In OZ…Yet.

This week Samsung Australia launched a new range of premium NEO QLED TV’s missing was any mention of their OLED S95B models that use its new Quantum Dot (QD) OLED technology and is being spruiked by other Samsung subsidaries.

Samsung spruiking OLED TVs on their UK site but not in Australia.

Samsung Australia spruiking Neo QLD, QLED and Crystal UHD but not OLED

Some are speculating that the South Korean brand may be waiting for archrival LG in Australia, to announce their OLED TV range before they launch their new OLED TV head on up against LG at what appears to be cheaper pricing than their NEO QLED models.

Samsung’s previous aversion to regular OLED technology a technology that is dominated and almost owned by LG, saw them develop a QLED strategy however a visit to the Amazon US web site reveals two Samsung OLED S95B models that are being listed, at $2,999 or (A$4067) for a 65 inch model, and $2,199 or(A$2982) for the 55 inch, this is significantly less than the Samsung NEO QLED 65″ QA65QN90065” model which is listed in Australia at $5,799.

Samsung is now describing their OLED TV’s as ‘giving viewers even more flexibility to choose the technology suited to their needs and preferences.’

On board the Samsung OLED TV is a premium Neural Quantum Processor 4K processing engine, optimised for the new panel’s OLED technology.

They claim it delivers an OLED brightness booster and ‘perceptional colour mapping’ system to help deliver brighter, more accurate highlights and exploit QD OLED’s potential for delivering more realistic, lifelike colours.

Also present on the S95Bs will be a 2022 revamp of Samsung’s Tizen smart platform similar to what’s available on the new NEO QLED TVs launched this week.

There is also support for Object Tracking Sound which delivers a larger and more detailed sound stage in what Samsung describes as ‘more accurately positioned effects’.

Samsung also goes on to claim in one of their statements “The new Samsung OLED goes beyond just panel technology for a screen experience well beyond what has been available from OLED TVs to date.”

John Archer a TV reviewer who has reviewed TV’s for SmartHouse said “I guess the second half of that sentence at least hints at Samsung being confident that its new TVs are a step forward from traditional WRGB OLED technology.

About Post Author

David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.