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Samsung Might Push Back Bixby, Again

While Samsung’s Galaxy S8 has been available to consumers for well over a month now, one of its key features – Samsung’s voice assistant Bixby – is still missing in action for customers outside of Korea.

Initially, it was expected that Samsung would roll out the English version of the feature within a month from the phone’s launch.

However, it’s now possible the feature could take even longer with reports (via the Wall Street Journal) that Bixby is “struggling to understand English syntax and grammar.”

A Samsung spokesperson said in a statement that “Bixby Voice benefits from time to further enhance natural language understanding, and we are currently growing our user testing in the US to prepare for launch.”

It’s unknown at this time whether or not Samsung will look to launch the feature in English-speaking territories regardless and hope for the best or push the release back further.

Pitched as comprehensive voice assistant tool designed to integrate across Samsung’s product ecosystem, Bixby leverages AI technology to create a more personalized and intuitive smartphone experience.

Unfortunately, the early response to the AI assistant has been the one area where reviewers and early consumer sentiment has been mixed, with many reviewers concluding that it’s simply too early to tell if Bixby will prove the game changer Siri was for the iPhone.

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