A once familiar household device from the 1990s is making an unexpected return, with a new generation embracing a simplified version of the landline.

Children from Gen Alpha are showing strong interest in a screen-free wired phone called the Tin Can, priced at about A$150. Designed with a coiled cord, physical buttons, and a built-in answering machine, the device has a distinctly retro look reminiscent of older home phones.

Despite its classic appearance, the phone operates using WiFi rather than traditional phone lines, allowing calls to be made over the internet. The product is marketed as a straightforward way for children to communicate without the distractions of modern smartphones.

According to its creators, the device focuses on voice interaction only, with no access to apps, messaging, or games. The aim is to encourage direct conversation between children and their approved contacts, such as friends and family members.

While its stripped-back functionality might seem limiting, the Tin Can has proven popular. Reports indicate that hundreds of thousands of units have been sold since its release in April last year.

The concept was developed by three Seattle-based fathers who wanted a safer and simpler communication tool for their children. They said existing options offered too much access to the internet or added unnecessary complexity, prompting them to build an alternative centred on basic calling.

While you might think the lack of features would put children off, the Tin Can has already proved to be a huge hit

Visually, the phone closely resembles a traditional landline, complete with a base unit and large tactile buttons. However, it is available in bright colour combinations such as blue-green, purple-white, yellow, and pink-orange, clearly targeting younger users.

The device connects to power through a wall outlet and links to WiFi, with setup managed through a companion smartphone app. Parents can use the app to create a list of approved contacts, ensuring that only trusted individuals can call or be called.

Calls between users who both have the device are free, with no ongoing costs. For contacting standard phone numbers, an optional plan is available at around A$15 per month.

Additional controls include the ability to schedule quiet periods, during which incoming and outgoing calls are blocked. This allows parents to manage when the device can be used, such as limiting activity during evenings or bedtime.

Many parents have shared positive experiences online, noting that the phone encourages children to develop communication skills and maintain contact with relatives. Some have highlighted its usefulness for staying connected with grandparents or arranging time with friends.

Currently, the Tin Can is only sold in the United States and Canada, with no confirmed timeline for expansion into other markets.

The renewed interest in simplified communication devices comes as governments consider tighter restrictions on smartphone use among children. In England, proposed legislation could limit smartphone access in schools during the day, with certain exceptions under review.

As concerns grow around screen time and online safety, products like the Tin Can appear to be tapping into demand for more controlled and focused ways for children to stay connected.