Record Online Deliveries Over Holiday Period Claims Australia Post
Australia Post who are cuddling up to both Amazon and Australian retailers in an effort to grow their share of the Australian online market claim that they have witnessed “record growth” during the past holiday period.
The Government owned entity claim that they delivered 37 million parcel deliveries during December — the busiest month in the organisation’s 209-year history.
US retail giant Amazon is believed to have contributed to this growth.
What’s not known is whether this reflects increased overall retail sales as major retailers such as JB Hi Fi, Harvey Norman, Myer and David Jones will not release sales results for another three weeks.
The Australian claimed that there were growing concerns that retail sales would be down this holiday season, with Myer’s profit warning in mid-December spooking the market, although with Christmas falling on a Monday for the first time in more than 10 years there was also a belief that consumers would have pushed forward their shopping to the final weekend before Christmas.
The Australian Retailers Association forecast that shoppers would spent $50 billion from November 14 to December 24, an increase of 2.8 per cent on 2016.
Bob Black, Australia Post’s executive general manager, e-commerce delivery, said more than 2000 extra staff were employed to handle the record volumes over the Christmas period and make sure presents were under the Christmas tree in time.
“We made more than 37 million parcel deliveries in the four weeks leading up to Christmas. That’s around three million more than last year and almost 20 per cent more deliveries on our busiest days in the lead-up to Christmas, making it our biggest festive season ever,” Mr Black said.
“On average our drivers and posties made more than five deliveries per household across Australia.
“In the final week before Christmas, we delivered more than 11 million parcels alone, and more than 100 million greeting cards and letters.”