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Bitwise Seals Distribution Deal With Push For Oz Market

Bitwise Seals Distribution Deal With Push For Oz Market

Push Controls specialises in home automation, enabling users to control all their existing technology through one smart device. Bitwise is aiming to accommodate this value added approach to its products, and under the new agreement, Push Controls will distribute Bitwise’s product range under its banner, providing a full service and support facility within Australia.

Bitwise CEO, Lance Beck said: “The popularity of these smart devices, [like the iPad and iPhone to be used as control interfaces for audio and video equipment] is creating a paradigm shift in the way consumers want to control their electronics and it is important that our distribution strategy includes partnership with industry leaders in each of the local markets”.

VP of sales, Ron Pitcock Jr, said:”Push Controls makes it easy for Integrators to purchase and install our products and offer our clients a world class look and feel for the interface that appears on their iPhone or iPad. We are very pleased that Push has stepped up and taken responsibility of distribution in Australia and look forward to helping them in the market”.

Managing director of Push Controls, Ben Green added: “This opportunity will allow us to offer a full supply, service and support facility to ensure that cost effective Home Automation solutions become a reality in the Australian marketplace.”

Push Controls plan to launch a complete Channel Partner Support Program that will include a National Training Roadshow following the official launch at the Cedia Expo in Sydney during May.