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Q3 Smartphone Shipments Slump 6% YoY

Latest IDC numbers reveal the global smartphone market notched its forth straight quarterly decline in Q3Y18, with vendors shipping less units than in 2017 amid high competition and low replacement demand.

As per IDC, the “challenging quarter” saw smartphone vendors ship 355.2 million units, posting a year-on-year decline of 6%.

Despite the downward trend, IDC believes the global smartphone market will return to growth in 2019, however, it’s “too early tell” by how much.

Despite being the world’s largest smartphone manufacturer [in terms of market share], Samsung’s Q3 shipments dropped 13.4% year-on-year to 20.3% of the global market.

The Korean giant continues to face intense competition, with Chinese-based Huawei inching forward after beating Apple for the second spot this year.

“Although Huawei may have beat out Apple in Q3, the holiday quarter could have Apple as the market leader thanks to the launch of three new bezel-less devices,” adds IDC Research Manager Anthony Scarsella.

“With the new iPhones, Mate 20, Pixel 3, V40, Note 9, and OnePlus 6T, we can expect consumers will have a plethora of options when upgrade time approaches”

“The vast selection of high-priced handsets should move ASPs in a positive direction come next quarter.”

Despite declining numbers, IDC asserts Samung’s Note 9 launch proved successful, enough to bolster shipments.

Samsung’s “bigger challenge” surrounds a drop in mid-range and low-range market share, however, the company’s Galaxy A series is tipped to offer a remedy.

Huawei has continued to build market momentum, with its P and Mate Series retaining market interest, despite an ongoing privacy saga, and ban from the United States.

Notching a 0.5% YoY increase, Apple has launched three new devices to attract a range of demographics, with its affordable iPhone XR not included in Q3 figures.

IDC asserts Chinese ‘newcomer’, Oppo, has continued to gain traction, following “highly marketed launch events” and innovative designs – e.g. Find X with a pop-up camera.

Further information is available on IDC’s website here.


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