Pebble Acquisition Leaves Customers Out In The Cold
While FitBit’s acquisition is set to take the intellectual property and tech behind Pebble’s smartwatches, it looks like it’ll be leaving the crowdfunded brand itself behind.
The company has released a statement on Kickstarter, saying “Due to various factors, Pebble can no longer operate as an independent entity, and we have made the tough decision to shut down the company. The deal finalized today preserves as much of Pebble as possible.”
“We are no longer manufacturing, promoting, or selling any new products. Active Pebble models in the wild will continue to work.”
“Those who ordered and received a Pebble from pebble.com are no longer eligible for return or exchange”
In addition, “Pebble Time 2, Pebble Core, and Pebble Time Round Kickstarter Editions will not go into final production.”
The company are offering full refunds to backers who paid in advance for the above models.
It’s a blow for many of these customers, who have been following and supporting the company since its first Kickstarter venture in 2014.
The news comes after several reports that Pebble has been searching for a buyer after the company laid off 25 percent of its staff earlier in the year.