PC Magazines Crash And Burn
Latest research from Roy Morgan reveals Australia’s readership of print and digital PC-related magazines has significantly dropped, with some publications seeing declines of 25% – 37% in 2017.
For the twelve months to December 2017, Roy Morgan reports the following readership changes for PC-related magazines:
(Total cross-platform audience – print and digital)
- PC PowerPlay: -37.1%
- PC & Tech Authority: -25.7%
- TechLife: -4.2%
- Xbox: -4.5%
- PlayStation -7.8%
Full results are available to read here.
Roy Morgan’s latest research reveals magazine readership (digital and print) has remained largely unchanged over 2017:
“15 million Australians aged 14+ read magazines whether in print or online (either via the web or an app) in the year to December 2017 – virtually unchanged from a year ago”, states Roy Morgan CEO, Michele Levine.
Levine affirms target market-specific publications that build loyal audiences continue to lead:
“The strong results for magazines catering to specific areas of interest show that magazines in print or online format can build loyal audiences who keep coming back to consume quality information underpinned by their level of in-built trust in the brand.”
Publications aiming to establish ‘lifestyle association’ seem to have notched readership growth, with Taste.com.au posting 6.8% readership growth and Home Design jumping 11.5%.
Coles Magazine has become Australia’s most widely read print magazine, with a 11.3% readership lift, from 3.7 million in 2016, to 4.15 million in 2017.
Food and entertainment has become Australia’s fastest growing magazine category, read by 6,276,000 Australians or 31.2% of the population – a 6.7% YOY increase.
The ‘Business, Financial & Airline’ magazine industry has declined 7.37% over 2017, slipping back to 1,655,000 Australians. Despite a 17.8% YOY decline, Qantas Magazine remains the lead title in the category with a 384,000 readership.
For the magazine industry as a whole, women’s fashion magazines continue to lead the charge, notching 9.6% YOY growth in 2017.