The July entry, of Panasonic to the OLED TV market seriously throws down a gauntlet to both LG and Sony who are also set to play in the top end OLED market this year, then there is Samsung who must convince consumers that their QLED TV technology is just as good.
The top end Panasonic 65” OLED TV looks impressive and the inclusion of a built in Technic soundbar with the top end 4K UHD EZ1000 is for those who want a new attached a great option. But if you already have a 24bit soundbar or want to mount this TV on the wall you may want to consider the new Panasonic EZ 950 which can be wall mounted.
What Panasonic have is a true 4K heritage, they make a lot of the 4K backs that are used by Hollywood to shoot Ultra High Definition 4K movies, they also have a 4K camera range and their top selling 4K UHD Blu-ray players are among the best there is out there.
Panasonic Australia believe that their installed base of customers who “absolutely” loved the Companies Plasma TV’s which were praised by reviewers will make the transition to the Companies new OLED offering.
Their latest OLED television is a continued move away from Panasonic’s traditional creation of plasma televisions which the Companies large screen reputation was built on.
And if there is one thing that the Japanese TV maker, who will be 100 next year has on its side is their TV engine technology. This was very evident with their Kuro engine which was acquired from Pioneer. This engine seriously delivered a black plasma picture when other brands were still struggling how to compete with the Panasonic offering.
This time round the Company has a new Hexa Chrome High engine as well as a new Hollywood Studio Colour engine that delivers serious dynamic range, which boosts the contrast and colour in their OLED TV’s which in a first look are seriously impressive.
One of their new engines is tipped to be the next major broadcasting standard.
As well as being prepared for HDR broadcasts, the company says the new model has “professional grade image processing” and a Technics, “Dynamic Blade Speaker” that houses 14 multiple speaker units (eight woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass).
“The Panasonic EZ1000 unlocks the full contrast and colour potential of the latest OLED screen technology, resulting in pictures of both unprecedented accuracy and spectacular beauty,” Richard Tassone, the head of Panasonics Consumer business in Australia.
Panasonic also used todays launch in Sydney to launch two new Ultra HD Blu-ray players: the DMP-UB400, and UB300. These models support the 4K resolution pictures and also work with 4K video on-demand services and 4K videos captured on cameras or video cameras.
Doug Cambell Consumer Product Marketing Manager at Panasonic said that the television has been designed to focus on maximum picture quality. “It is packed with significant improvements in the hardware and processor,”.
When the EZ1000 launches in July at $8,899 it will support 4K HDR streaming from Netflix, Amazon and YouTube.
On top of the redesigned user-view there’s also a new operating system that allows for favourites folders to be created and support for HDR content.
Panasonic says the HDR OLED on its latest model panel has “double the peak brightness” of other OLED TVs and has a new processor. The HCX2 processor is said to be the most powerful Panasonic has created.
The EZ1000 supports the HDR10 (PQ) industry standard and Panasonic also says the television will support the Hybrid Log Gamma HDR format – meaning it will be prepared for future HDR broadcast frequencies.
