Australians are turning to their mobile service provider for broadband services, with 1 in 4 considering signing up to NBN from their main provider.
Research from technology analyst firm Telsyte suggested this interest even extends to telcos that don’t currently offer NBN, including Vodafone, Amaysim, Kogan and ALDIMobile.
Over 10% of mobile and broadband subscribers already bundle their services, which Telsyte believes will continue to increase in the future.
“The nbn is a huge opportunity for mobile only carriers to expand their services in the coming years,” Telsyte said.
According to Telsyte, 15% of mobile subscribers switched providers last year, compared to 11% in 2015. Australians are also increasingly favouring month-to-month mobile plans, which make up 53% of services as of December 2016.
Telyste also found that MVNOs, which currently make up about 10% of subscriptions, accounted for a quarter of net additional subscribers during the second half of 2016.
