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OZ Smartphone Market Gets Feisty Who Will Be The Winners

The battle of the smartphone brands, Apple Vs Samsung and the re-emergence of Motorola and Google with their Pixel 6 in the affordable premium market, is set to see intense competition drive the market in 2022 claim analysts.

Also gaining share is Nokia while Chinese brands such as TCL, Oppo, Realme and Vivo are facing a questionable future as consumers turn on Chinese brands.

TCL is punting on Harvey Norman to deliver sales after being booted out of JB Hi Fi due to poor sales.

The brand has recently bought into Optus Sports and A League soccer after new management dumped their long-time sponsorship of the South Sydney Rabbitohs.

In 2022 Apple is set to release more handsets running their own processor after relying on Qualcomm processors in the past.

Samsung is aiming to near double its smartphone production capacity in India by 2026 with the Australian market currently getting Samsung devices manufactured in South Korea, Vietnam and with their A Series from ZTE in China.

According to the company’s reorganization plan production sites for their devices will be based in seven countries.

Vietnam’s capacity will be dropped to 163 million units per year by 2026.

Over the same time period, India’s will be expanded from its current capacity of 60 million units to 108 million units as we predicted last year.

Earlier today Coles announced that they will start selling Apple refurbished devices at Coles supermarkets.

Boost Mobile the world’s largest youth-focused telco brand, announced a refurbished iPad Mini 4 (128GB) is available at around 400 Coles Best Buys stores for just $359.

This is the first time Boost Mobile-refurbished iPad Minis will be available at Coles, following the highly successful introduction of refurbished technology into supermarkets nationally for the first time in 2020.

Also available will be refurbished iPhone 8s for $279.

It’s also tipped that Motorola is set to launch a top end premium handset in December or early in the new year with a new Razr flip also tipped.

According to research group Telsyte Australian smartphone sales continued to grow this year with 4 million handsets sold in the first half of 2021, up 4 per cent from the 3.8 million sold a year ago as 5G begins to dominate.

The Telsyte Australian Smartphone & Wearable Devices Market Study 2021-2025 found sales were up for both major platforms; however, Apple continued to gain market share over Android continuing a 24-month long trend.

More than 1 million 5G iPhone 12 models were sold in the first half, adding substantially to the 5G userbase which now stands at over 3.5 million 5G handsets in use.

The top three smartphone vendors for the half were Apple, Samsung and Oppo. In addition to the main vendors, Telsyte found an increased popularity for Google’s Pixel, Motorola, Realme and Vivo models.

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