Green Light For Apple’s Self-Driving Car Project
Apple has renewed focus on its drawn-out electric car project, pivoting to a fully self-piloting vehicle in an aim to wrest control of the sector from Tesla.
The secret to this push lies in Apple Watch maestro Kevin Lynch, who is now heading up the division known as ‘Project Titan’, a project that has largely floundered since its inception in 2014.
According to insiders, Apple has a 2025 target for the launch of its self-driving car, an ambitious goal, especially considering that Lynch has no experience in the automotive field.
The vehicle Apple is working together will have no steering wheel or pedals, which leads to the assumption that, should things go wrong, there is little those in the car could do to override the automatic driving and take manual control.
Insiders claim Apple has already completed the majority of the processor needed for the vehicle, with the chip designed by the team that developed the M1 chip. The team is currently retrofitting the self-driving sensors and the new chip into Lexus SUVs, according to information released by California’s DMV.
In addition, Apple is on a hiring blitz.
“The Special Projects Group is seeking an accomplished mechanical engineer to lead the development of mechanical systems with safety critical functions,” reads a current Apple job listing.
“You will use your passion for figuring things out to help design safety systems and to lead the testing and countermeasure of those systems.”
They have also poached CJ Moore, Tesla’s self-driver software director, as well as Volvo’s climate system expert.