Home > Industry > Coronavirus > Oz Printer Market Down 33.8%

Oz Printer Market Down 33.8%

According to the latest figures from the IDC Worldwide Quarterly Industrial Printer Tracker, the industrial printer market in Australia and New Zealand fell by 33.8% year-on-year (y-o-y)and 18.4% quarter-on-quarter in Q1 2020.

“Bush fires in the December/January period, trade conflict between the US and China, and the COVID-19 pandemic have all contributed to the contraction in the market,” said Muhammad Faris Latief, Market Analyst for Imaging, Printing and Document Solutions at IDC Asia/Pacific.

“Advertising businesses are increasing their use of digital ad-sense and digital signage, instead of installing new signage or billboards as a result of declines in foot traffic,” said Faris Latief.

This fall in demand for static out-of-home advertising, such as billboards, has led to a fall in shipments of large format printers – that is, those sized 1.8 metres and above.

There have also been declines in overall graphic printers (-15% y-o-y) and computer-aided design large format printers (-45%).

Looking ahead, IDC estimates that the industrial printer market will rebound in the second quarter of the year, as business sentiment begins to recover and regular business activity resumes.

 



You may also like
Kogan Losses Double To $28.3M, Revenue Down 34%
Shaver Shop Sees Record Sales As Customers Return To Stores
Stockland Profits Down 65%, Market “Remains Uncertain”
Coles Appoints First Female CEO
Zoom Cuts 1,300 Jobs As Pandemic Glow Fades