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Optus Keeps SMB Users In Loop

Optus has introduced a new telephony system for new small and medium business (SMB) operators that it claims could save users hundreds of dollars annually in costs, while making sure that calls are more easily answered so there’s less risk of new business opportunities being missed.

Optus Loop is a cloud-based telephony system that provides a hybrid mobile and fixed line telephony service that challenges the traditional PABX.

The No 2 carrier has collaborated with leading global unified communications service provider Broadsoft to deliver Optus Loop.

The service will provide voice, instant messaging and presence (IM&P), a full-featured soft client for PC and tablets, desktop and file sharing, virtual meeting rooms and voice and video conferencing. Optus says.

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