Nielsen: ABC News, The Guardian Record Digital Viewership Declines

According to Nielsen’s latest montly report, eight out of ten of Australia’s top online news publications recorded significant drops in digital viewership in December last year.

The Guardian saw the biggest decline (of 14.8%), followed by ABC News (dropping 12.6%).

Unique visitiors to ABC News’ website dipped to 4.544 million, while The Guardian fell from 2.63 million digial visitors in November to 2.243 million.

By contrast, Yahoo7 News nabbed the largest monthly increase – jumping 16.5% – to 3.003 million, followed by MSN News – climbing 5.2% – to 2.163 million.

News.com.au retained its position as Australia’s top online news website, with digital viewership remaining relitively flat.

According to Mumbrella, December 2016 saw a similar slump, with the top ten local news websites notching a fall between 2% – 15%.

The Daily Mail has also reportedly continued to decline, notching declining numbers in most months last year, except July.