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New Expensive Apple TV Streamer Box

Struggling to compete with Chromecast and Amazon’s new Fire stick which was recently upgraded in Australia Apple has moved to launch a new Apple TV streaming box, replacing the Apple TV 4K that came out in 2017 missing is support for 120Hz.

The latest Apple TV offering comes with powerful A12 Bionic chip that lets it play HDR video at higher frame rates.

It’s also supports 60fps Dolby Vision playback over AirPlay from a compatible iPhone.

The old Apple TV 4K, which has been Apple’s flagship set-top box for four years, supports 4K streaming as well as HDR, including Dolby Vision.

It also supports Dolby Atmos sound codecs, missing is support for 120Hz refresh rates, which might be important should you ever want to play serious games on an Apple TV.

It also has the most notoriously bad remote control.

In an effort to overcome the poor design of the current remote Apple has moved to completely redesigned the remote for the new Apple TV 4K with an improved, more ergonomic design.

While it’s thicker than the prior model, it does have five-way touch controller in place of the maligned swipe pad of the original, and a proper power button to turn off your TV. The Siri search button has been moved to the side of the remote, under your right thumb.

Apple did not redesign the Apple TV box itself; it remains a squircle-shaped puck that you have to put on a shelf or entertainment centre unlike the dongle designs that many of Apple’s competitors use now.

A new feature allows the Apple TV to optimize the colours of your TV screen using the light sensor on an iPhone. Apple says it is working with a number of content providers to produce high frame rate HDR content for the new Apple TV, including Fox Sports, NBCUniversal, Paramount Plus, Red Bull TV, and Canal Plus.

The new Apple TV 4K starts at $179 for 32GB of storage and will be available to purchase starting on April 30th. A 64GB model will also be available for over $250 in Australia which is significantly more expensive than the Google Chromecast.

Apple is also continuing to sell the older Apple TV HD, which is limited to 1080p resolution.

All of those prices are a lot higher than Apple’s competitors as one would expect when buying anything associated with Apple.

 

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