Netflix Tops App Revenue Charts In Q1
Analytics firm Sensor Tower has released a new data that claims Netflix’s mobile apps on Android and iOS brought in more revenue combined worldwide than any other app during the first quarter of 2017.
According to Sensor Tower, “the biggest story in terms of worldwide non-game revenue last quarter was Netflix’s capturing of the top earning app crown, having ranked at No. 2 in Q4 2016. The streaming giant’s app displaced messaging platform LINE, which dropped to second place last quarter.”
“The rise of Netflix is not a new phenomena, and the app’s revenue growth only seems to be gaining momentum worldwide. Last quarter, it grossed approximately $133 million globally, an increase of 286 percent YoY from about $34.6 million in Q1 2016. In December, Netflix became the top grossing iPhone app in the U.S. for the first time.”
Netflix recently reported lower than expected subscription growth in the first quarter of 2017, a result it says was driven by delays to flagship content.
The company says that new subscribers outside the US were down by 22% year-on-year but revenue growth for the service has continued to rise during the most-recent quarter, rising by 38.8% year-on-year to US$2.516 billion.