Home > Brands > Apple > Netflix Rejects New Apple TV App

Netflix Rejects New Apple TV App

Streaming behemoth Netflix has confirmed it won’t be a part of Apple’s forthcoming upgraded TV app – just a week shy of the iPhone manufacturer’s official announcement.

As per BloombergNetflix Chief Executive Officer, Reed Hastings, asserts consumers should “watch our content on our service”, affirming its “chosen not to integrate onto their service.”

Apple’s upgraded TV app is set to unveil on March 25, with a suite of original content from the likes of Oprah Winfrey, and partner programming including HBO.

Commentators previously questioned whether Neflix would use Apple’s revamped hub to sell subscriptions, similar to Amazon’s platform selling HBO and Showtime premium content plans.

The news comes as global video streaming competition continues to heat up, with entrants from the likes of Amazon Prime Video, CBS All Access, Stan, Disney+ and more.

Apple’s March 25 event will reportedly also launch a new magazine subscription service.

As previously reported, Netflix recently stopped permitting Apple users to subscribe via its App Store, thereby retaining the former 30% commission.

Apple has since ramped up its video programming efforts in the same time.

Speaking to Recode, Mr Hastings claims the streaming giant spends US$1.2 billion on technology annually, with $10 billion on video programming – i.e. primarily a video company powered by tech, not vice versa.

You may also like
Researchers Warn Smart Devices Send Personal Data To Netflix, Facebook
AMD Battle Rumoured CPU & GPU Supply Saga
Apple Move Up New iPad & iPhone Software Launch
Apple PR Boss Exits
Apple Invests $250m To iPhone Glass Supplier