Netflix-Boosted SVOD Services Overtake Foxtel
More Australians now have streaming video-on-demand (SVOD) than Foxtel, according to Roy Morgan Research. In the six months to August, 9.8 million Australians aged 14+ (50 percent) had one or more types of paid TV services in their home (SVOD, pay TV – linear, broadcast Foxtel channels, and IPTV), according to Roy Morgan, with SVOD overtaking linear pay TV for the first time, at 5,595,000 (28 percent) to 5,309,000 (27 percent).
Netflix is responsible for the bulk of this growth, however Stan, Presto, Quickflix, YouTube Red and Foxtel’s own SVOD service Foxtel Play can now be found in the homes of around 1.4 million Australians (while more than 60 percent of these subscribers also have Netflix).
IPTV, including both Fetch and Foxtel through T-Box, has also increased in the past year, with 629,000 Australians now having IPTV in the home, up around 100,000 since the beginning of SVOD’s rise.
Michele Levine, Roy Morgan Research CEO, said that while free-to-air television is reaching nine in 10 Australians, “when it comes to paying for content, SVOD is already now more common than linear Foxtel”. – Martin Kovacs, Channel News