Home > Content > Netflix-Boosted SVOD Services Overtake Foxtel

Netflix-Boosted SVOD Services Overtake Foxtel

Netflix-Boosted SVOD Services Overtake Foxtel

More Australians now have streaming video-on-demand (SVOD) than Foxtel, according to Roy Morgan Research. In the six months to August, 9.8 million Australians aged 14+ (50 percent) had one or more types of paid TV services in their home (SVOD, pay TV – linear, broadcast Foxtel channels, and IPTV), according to Roy Morgan, with SVOD overtaking linear pay TV for the first time, at 5,595,000 (28 percent) to 5,309,000 (27 percent).

Netflix is responsible for the bulk of this growth, however Stan, Presto, Quickflix, YouTube Red and Foxtel’s own SVOD service Foxtel Play can now be found in the homes of around 1.4 million Australians (while more than 60 percent of these subscribers also have Netflix).

IPTV, including both Fetch and Foxtel through T-Box, has also increased in the past year, with 629,000 Australians now having IPTV in the home, up around 100,000 since the beginning of SVOD’s rise.

Michele Levine, Roy Morgan Research CEO, said that while free-to-air television is reaching nine in 10 Australians, “when it comes to paying for content, SVOD is already now more common than linear Foxtel”. – Martin Kovacs, Channel News

You may also like
Google Took Lower Play Store Commission From Netflix
Netflix Roll Out Mobile Gaming As Subscribers Desert Platform
The More Video Streaming Services We Get, The More We’ll Turn To Piracy
Former Netflix Staffers Made $4.2m From Insider Trading
Netflix Adds Spatial Audio Support On iPhone and iPad