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MS Plans New Linked-In Twist: Hello, Trending Storylines

The LinkedIn personal records site, now owned by Microsoft, is set to offer a stream of links to news and posts “curated” by so-called editors nominated by Microsoft. The Trending Storylines feature is described as an attempt to drive engagement – and hopefully advertising – among LinkedIn’s 467 million members.

Trending Storylines will exist alongside the regular news feed under a “Trending” tab on the mobile app and at the top right of the desktop site’s homepage.

LinkedIn now has 25 employees on its editorial team around the globe who will select and, in some cases, write on the major issues of the day in health care, technology and finance to fill the feed. More topics are expected later.

The feed will use algorithms, based in part on a member’s industry and contacts, to show people what are claimed to be relevant storylines.

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