German premium TV and technology brand Loewe has announced a continuation of its partnership with St Kilda Football Club for the 2027 season further cementing its ties to the club and its supporters.

After a successful 2026 season the company has once again signed on to pair with St Kilda strengthening a partnership that continues to bring together two brands driven by performance, innovation and a passion for excellence.

The collaboration covers both the Saint’s AFL and AFLW programs and includes prominent Loewe branding on club assets, match-day experiences and player apparel.

The extension was announced alongside the prestigious 2026 Trevor Barker Awards, held at the Crown Palladium in Melbourne on Monday night. At the event Loewe had the privilege of presenting an award, the ‘Loewe Sainter of the Year’ Award.

The award was presented by Loewe Australia Managing Director Paul Riachi to winner, Max Hall, recognising his outstanding contribution and commitment throughout the 2026 season.

A young midfielder/ half-forward previously plying his trade at the Box Hill Hawks in the VFL, Hall was taken in St Kilda’s mid-season draft in 2024 before making his debut in Round 1 of 2025 and never looking back. He has played 46 AFL games, kicking 49 goals.

“It was a real privilege for Loewe to be part of such a special night and to recognise one of the Saints’ outstanding players,” said Riachi.

“Our partnership with St Kilda is about more than branding – it’s about being part of the club supporting its people and sharing in its successes. We’re incredibly excited to continue that journey together in 2027,” he said.