OZ Turns Up The DAB+
Sales of digital DAB+ devices from the likes of Pure, Bush hit almost 200K (193,00) in last four months, a new report shows.
This marks an increase of 14% for sales of digital radios which includes portables, clock radios, MP3 and the figure now counts car radio sold, for the first time.
The highest ever sales of DAB+ radios were over the 2012/13 Christmas and New Year bringing the total number sold to nearly 1.2 million (1,195,940), according to 2013 Digital Radio Industry Report. However, the DAB+ sales figures may be even higher as they exclude generic brands sold online-only, CN has been told.
Average selling price of digital radio is now $86 – a drop of $15 in 12 months, and the report predicts prices will fall further as DAB+ become more mainstream.
Almost 1.5 million Aussies, or 1 in 10 radio listeners, are tuning in the likes of Fitzy & Whipper, Kyle and Jackie O, and ABC Radio weekly via digital devices.
60% of the population now has access to digital radio services.
It now estimate that the DAB+ household penetration is now well ahead of forecast, reaching 15.2% – a figure PWC didn’t expect to arrive at until next year.
“The latest figures are proof positive that Australians have embraced digital radio. Even without the impetus of a switch off date, DAB+ digital radio uptake continues to increase,” Commercial Radio Australia chief executive officer, Joan Warner said.
|The report includes, for the first time, the number of vehicles sold in Australia with DAB+ as standard, or taken up as an option, by car buyers.
Nearly 14,000 new vehicles have been sold with DAB+.
Last year the radio industry made significant inroads with vehicle manufacturers and eight major manufacturers now include DAB+ as either standard or an option for the Australian market.