LG Electronics is planning the world’s largest and smallest OLED TVs, with plans to get both models in stores as early as March.
A 97-inch and 42-inch version of the company’s company’s C-Series will hit the market next year, alongside the current 48-, 55-, 65-, 77-, and 83-inch options.
The new Alpha 9 Gen 5 processor will further upscale and improve the picture quality, a processor the company touts as its most powerful yet.
Park Hyoung-sei, president of home entertainment at LG Electronics, announced the plans at the company’s digital press conference, held in Seoul.
Interestingly, the company didn’t use CES 2022 to make the announcement, a trend that many manufacturers appear to be following.
“Sizewise, we are unequivocally ready to roll out the full-range lineup for OLED TVs,” Park explained.
While the larger size is an obvious move, the smaller model isn’t. However, Park explains how gamers are looking for a premium model for their second TV; with space also at a premium, the smaller screen makes sense.
“We‘ve noticed that more consumers prefer to go for the premium lineup for a second TV at home, and that a booming gaming market fueled gamers’ desire to use OLED screens,” Park said.
“I don‘t think customers looking for 42-inch TVs would overlap with those of 48-inch screens.”
