First announced at the IFA Conference in Berlin back in September, Lenovo’s unique 2-in-1 Yoga Book tablet made its official launch into the Australian market over the last week.
The tech company celebrated the occasion with an equally unique launch event for journalists and influencers in Sydney’s Hyde Park, called Sketch To Skin.
Sydney-based tattooist Lauren Winzer was on hand to give five attendees, nominated by friends, a temporary mystery tattoo, with the winners also receiving a voucher for a permanent tattoo and a free Yoga Book.
Calling it the “number #1 convertible brand”, Lenovo’s Chief Marketing Officer for Asia Pacific Nick Reynolds praised the company’s “disruptive strategy” and parsed its brand vibrancy in Australia from having gone from one in ten people to closer to five or six.
“This is the world’s thinnest and lightest 2-in-1 on the market,” said Lenovo ANZ consumer director Brandon Lau.
ChannelNews spoke to Lau about the ecosystem of accessories released alongside the Yoga Book. Lau did not indicate any plans to further expand the current options available – additional pens, paperbacks and carry-cases – for the tablet but confirmed that such accessories would continue to be available through the Lenovo website.
The Yoga Book’s key selling point of allowing users to write and draw on paper and see their creations immedietely digitised was on display during the event.
ChannelNews spoke to several digital artists during the event about the versatility of the tablets, who praised the responsiveness and feel of the pen accessory the tablet ships with.
The Lenovo Yoga Book tablet is available in JB Hi-Fi for $799.99.
