This brings the total number of digital radios sold since the 2009 launch to 833,320 according to information from the Q1 2012, GfK Marketscope report released by Commercial Radio Australia (CRA) today.
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The first quarter figure for 2012, which includes the months of January, February and March, compare well to Q1 2011 at 53,996. The largest number of digital radios sold in one quarter was recorded in Q4, 2011 with 141,384 radios sold.
Commercial Radio Australia chief executive officer, Joan Warner said: “The industry is very pleased with the take up of digital radio. Although discretionary retail spending seems to be down, digital radios are affordable and continue to sell well.”
David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.
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