Panasonic Marketing Shakeup: Appoint Ex-Whirlpool Exec
Panasonic has appointed Belinda Toner as Product Marketing Manager, Whitegoods and Small Appliances.
Toner is replacing Prue Sheehan, who has been in the role since October 2011.
Toner has worked in the appliance industry for some time – including Brand Manager at appliance distributor Hagemeyer Brands Australia, responsible for De Dietrich cooking appliances and Omega Altisse fans and heaters.
She was also Whirlpool Category Manager – Home, Cleaning and Food Preparation.
In her new role, Toner will be responsible for Panasonic’s Refrigerators and Washing Machines, and its small appliance line-up of Rice Cookers, Bread Makers and Irons.
“Belinda brings invaluable industry experience to our team, which will support our continued strong growth in the Whitegoods arena” said Sophie Barton, Group Marketing Manager, Home Appliances, Panasonic.