JB Hi-Fi who will shortly announce their latest financials, has appointed a new director to the board of the retailer who is currently expanding their operation into rural Australia, with the opening of several new stores.

Christy Boyce has been appointed s a non-executive director with effect from 16 September 2023.

Christy has over 25 years’ advisory experience in Australia and the United States, with extensive involvement in retail, including pricing, online strategy, loyalty programs and sales & marketing.B Hi Fi Board,

JB Hi-Fi Chairman, Stephen Goddard, said “On behalf of JB Hi-Fi, I am delighted to welcome Christy to the Board. Christy brings great strategic expertise to the Board and significant experience in working with retail companies. Her skills will complement those of our existing directors, and we very much look forward to working together.”

She was also a director (senior partner) of Port Jackson Partners. Prior to this, she was a partner at McKinsey & Co, working in the firm’s Sydney, New York and Chicago offices, and was co-leader of its retail/consumer goods practice.

Christy is currently a non- executive director of CSR Limited, BAI Communications Australia, EMM Consulting and the SCEGGS Darlinghurst Trust.

Her previous experience includes acting as a non- executive director of ASX-listed companies Greencross Limited, Monash IVF Group Limited and OneView Healthcare Plc. She holds a Master of Management from the Kellogg Graduate School of Management at Northwestern University, a Bachelor of Economics and is a graduate of the AICD.