Telstra has a new fight on its hands, after digital marketing engine provider Impelus announced it would take the Big T to court over its decision to stop providing its direct carrier billing service (DCB).
The service has been allowing Telstra customers to subscribe to apps, music, movies, TV shows and other content on their mobile phone, tablet or TV, with the charges being added to their phone bills.
Telstra announced last August that it would stop supplying this service from early March, creating something of a crisis in companies which have been using it as an easy and valuable payment option.
Impelus, whose shares were placed on trading halt on January 30, due to “a potential change in circumstances in relation to its legacy DCB operations”, has said it believes Telstra has a continuing obligation to continue providing the DCB service.
Impelus has estimated that closure of the service would have an impact of between $550,000 and $680,000 on its earnings in FY2018.
The company has said it intends to launch proceedings in the NSW Supreme Court aimed at preventing Telstra from ceasing to provide the service.
