Hisense Sticks Name ON LG OLED Panel, In Effort To Get Traction In 4K UHD Market

hinese TV maker Hisense has taken to putting their name on an LG display panel in an effort to get traction in the Ultra High Definition TV market that is dominated by Samsung, LG and Sony.

Hisense who only has 13% share of the fast growing UHD TV market Vs 32% share by Samsung has wrapped their cheap 200Hz Hisense technology around an advanced LG OLED panel in an effort to be seen as having an OLED TV offering.

The Hisense 4K UHD OLED TVs will be available in 55-inch and 65-inch models.

Andre Iannuzzi, Head of Marketing at Hisense Australia has not explained why the Chinese Company is unable to manufacture their own OLED panels.

Paying a complement to the quality of LG OLED panels he said, “The launch of the Hisense OLED TV further demonstrates our unwavering commitment to brilliant design, technology and innovation”.

The technology and innovation in the Hisense OLED TV’s are a direct result of LG innovation in LG OLED panels which in the Hisense models are first generation OLED not the second generation found in the latest top end LG panels. Also missing from these TV’s is the unique LG A9 Intelligent processor and 4K Cinema HDR and Dolby Vision that can be found in LG OLED TV’s.

The Hisense OLED TVs will be priced at $3,499 (55-inch) and $4,999 (65-inch).

Chris Mayer, Product Specialist at Hisense Australia. said of the Hisense LG OLED display panels “They offer striking contrast and deep blacks, making it a great choice for Australians that enjoy regularly watching movies at home.

“Viewing films on an OLED TV in a dark environment is recommended, as it heightens the contrast and allows the colour to really pop off the screen.

With the LG OLED offering you can watch their TV in both bright light there is no need to for a “dark environment”.

Last week at the BV Hotel in Mosman I was watching a large LG OLED TV in bright sunlight the picture quality was excellent despite the open air environment.

About Post Author

David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.