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Health & Fitness Driving Sales At CE Retailers

At CES 2022 one of the hot topics was health and fitness with several retailers in Australia now stocking a multitude of new fitness products, for some the demand for health and fitness products driven in part by COVID has led to new categories.

At CES 2020 several brands showed new products from air filters to fitness and health tracking watches and rings to a new generation of exercise bikes complete with built in measurement technology.

Yesterday Fitbit got approval for their heart tracking technology while Apple has admitted that they are also working on new health and fitness technology linked to their Apple Watch and iPhone.

The worldwide market for home fitness equipment is expected to continue to grow, in the USA its estimated to grow from $14.5 billion in 2020 to $16.8 billion by 2025, according to analysis by Statista.

Meanwhile, product trends are starting to shift away from online exercise classes, according to an annual survey from the ACSM Health & Fitness Journal.

The top trend this year, according to the report, will be wearable technology, followed by home gym equipment and then outdoor exercise gear.

Big brands such as Samsung, Suunto, Apple, Google via their acquisition of Fitbit along with the likes of Garmin are developing new fitness products that will be sold via the likes of JB Hi Fi and The Good Guys this year.

Brands such as Homedics are also benefitting from a surge in demand for back and neck massagers.

Fitness watches continue to be a major presence in the health and wellness sector as well, and Garmin has launched a new mid-priced line, the Venu 2 Plus.

It’s more stylish than previous models and allows wearers to make phone calls and ask Siri and Google Assistant for help using the watch.

At a lower price point, Garmin’s Vívomove Sport Hybrid looks like a traditional analogue watch with hands, yet it still offers features like a blood oxygen saturation monitor. The Vívomove is also platform agnostic: It works with Android phones or Apple iPhones.

New products coming include the Oura Ring, this is designed for consumers who have no intention of wearing a watch. The Movano Ring is a fitness tracker ring that’s considerably slimmer and more comfortable than the competition.

It also has the unique ability to monitor blood pressure levels, a serious health issue in Australia.

Movano plans to be FDA-approved at launch.

No pricing has yet been announced, and the company hopes to have beta units available by the second quarter of this year.

In the Bathroom

While trackers can tell you how your training is going, only the Withings Body Scan will assess your “segmental body composition” (if that’s something you’d like to know). The Companies Body Scan looks like a high-tech scale: it has a glass platform with electrodes and sensors that you stand on and a handle with electrodes that you lift up.

The result: a readout of your stats like fat/water analysis and sweat gland function on a small LCD screen. Withings expects the Body Scan to be available in the second half of this year.

On the more traditional side, electric toothbrushes are getting more sophisticated every year with Panasonic and Oral B set to launch new high-end models during the next 12 months.

At CES three new Oral-B IO Smart Toothbrushes were introduced, they include the IO 4 and 5 will cost less than $100, while the Series 10 boasts a charging base with a display to show how long you brushed and at what power level. With more than double the brushing modes of the IO 4 and 5, expect the Series 10 to cost over $360 in Australia.

CES also featured plenty of air filters that are designed to combat indoor pollution and viruses, with an increased focus on monitoring air quality.

Even Acer is testing a new air purifier with a view to the product being available for

CES also featured many more health and wellness devices that ranged from the sublime to the questionable.

Intel-backed Metalenz, announced new miniaturized polarization lenses for smartphones that could potentially make it easier for healthcare professionals to detect conditions like skin cancer.

And lighting company Sengled introduced a mesh network-connected Smart Health Monitoring Lightbulb that uses radar to track the biometrics of people in a room — a possible boon to those worried about monitoring aging parents.

According to retailers that ChannelNews has spoken to the explosion in new health and fitness products is allowing them to replace “dying” categories with new categories with several distributors now chasing a new generation of health and fitness products.



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