Have You Collected Your $100 From Apple? As New Batterygate Claim Emerges
Apple who has A$359 billion in cash reserves is facing new legal action after greed kicked in and they moved to throttle older iPhones, in an effort to force their own customers to buy a new model iPhone so they could generate more profits.
The Company who has already been fined millions with older iPhone customers who were affected by the scam which affected iPhone 6, iPhone 7 Plus, iPhone 6S, and iPhone 6S Plus, are urged to contact the Company, to collect up to $100 per handset, after a previous US Court ruling.
As part of the ruling Apple agreed to pay more than A$700 million to settle the US lawsuit over the Batterygate scandal. It also paid $175 million to settle a separate multi-state investigation into the matter.
Now the iPhone maker is facing new action by a European group who have filed a claim in Italy.
The consumer advocacy group Euroconsumers, is seeking close to $100M million from the world’s most valuable company.
Apple who also have a reputation for patent theft is currently valued at around $2.4 trillion.
If the lawsuit is successful, owners of affected iPhone models will be awarded around $75 per device.
No one has explained why Apple chose to act dishonestly with consumers in the first place especially as CEO Tim Cook is constantly claiming that Apple is a responsible Company.
In Australia Apple is also known to bully retailers into accepting terms and conditions that many in the pasty claim is “unfair”.
Head of policy for the consumer advocacy group Els Bruggeman said: “When consumers buy Apple iPhones, they expect sustainable quality products. Unfortunately, that is not what happened with the iPhone 6 series. Not only were consumers defrauded, and did they have to face frustration and financial harm, from an environmental point of view it is also utterly irresponsible.”
The scam was referred to as Batterygate after Apple introduced measures to throttle the performance of iPhone models with ageing batteries.
Apple manipulated the iOS operating system without informing customers that the software update would deliberately slow down the chipset inside their handset.
The US Company has also failed to say whether any members of staff or senior management were terminated after the process was exposed.
At the time Apple claims these shutdowns were due to the ageing battery capacity and the power needed by its processors to operate at full-speed, when launching graphics-intensive games or video editing.
Apple claims that it has never artificially slowed down any of its smartphones – only aggressively managed performance to maximise the lifespan of its batteries.
Interestingly, the speed of the processor is only one component of the software fix that Apple introduced.
Regarding the latest action an Apple spokesperson said “We have never – and would never – do anything to intentionally shorten the life of any Apple product or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”