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GoPro Design Boss Exits, Former Apple Exec

GoPro has reportedly lost its key design chief after nearly four years at the company. The loss of the former Apple executive is tipped to be a major loss for the embattled action camera manufacturer.

Reported by Bloomberg News, Chief Hardware Designer, Danny Coster, quietly left GoPro in February – a person dubbed “instrumental in transforming our design function.”

Coster has reportedly decided to return his family back to New Zealand.

The news comes after GoPro slashed over 20% of its staff (over 200 jobs), and cut its 2020 financial guidance amidst the after-effects of the coronavirus pandemic.

GoPro recently also announced a change in its sales strategy, increasing its focus on a direct-to-consumer model underpinned by its website.

Retail outlets are said to be used for a smaller number of regions, based on customer demographics.

“We have a clear opportunity to super-serve consumers’ demand for our products in a more direct and efficient manner which can have a positive impact on the profitability of our business,” said CEO, Nick Woodman, in a statement back in April.

Despite withdrawing its former forecast, the company announced it sold 700,000 cameras during Q1.

It has pledged that operational changes will not affect its 2020 ‘product roadmap’, with new devices on the way.

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