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Google Issues Second EU Report On Comparison Pricing Proposal

 Google has provided a second report detailing the effects of its proposal to allow more price comparison rivals to bid for ads on top of its search page.

Alphabet unit Google came up with the offer after being hit by a fine of 2.4 billion euros (A$3.85 billion) in June for using its search-engine market power to boost its own comparison shopping service. It is required to provide periodic reports on the proposal. 


The European Commission in June said competition was improving after the world’s most popular Internet company presented a first report which showed more competition for ads at the top of a search page. 


Rivals, however, have disputed its claim of creating a level playing field and want more regulatory action.

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