Google Cuts Price Of VR Headset After ‘Disappointing’ Sales
Google is attempting to renew interest in its Daydream virtual reality platform with a significant price cut to the company’s VR headset.
This week Google cut the price of its Daydream View VR headset from US$79 to US$49 in what could be a response to underwhelming sales.
According to a report from The Information, Google recently told one of its partners that take up of its virtual reality efforts had been “disappointing.” The report also indicated that Google had started requesting phone makers include a Daydream VR headset for free with compatible Android smartphones.
The Daydream View VR, while well-received upon release in November last year, was mostly overshadowed by Google’s Pixel and Pixel XL released weeks earlier. A lack of VR apps upon release, alongside compatibility with only a handful of smartphones, significantly limited the appeal of the headset.
Along with the Pixel and Pixel XL, Daydream is currently only compatible with the Moto Z and the ZTE Axon 7. Smartphones from ASUS and Huawei are expected to feature Daydream in the future, while the biggest smartphone maker Samsung continues to push its Gear VR platform and headset developed in partnership with Oculus.
Unlike Google, Samsung has previously offered its headset for free with the purchase of a compatible smartphone.
The Daydream View VR headset remains on sale from Google directly and other retailers for RRP $119 in Australia.