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ZTE Releases Flagship Axon 7 At JB Hi-Fi

ZTE have launched a new flagship smartphone with high-end audio features exclusively at JB Hi-Fi.

While ZTE is perhaps best known in Australia as a budget manufacturer that supplies Telstra’s own-branded devices, the Axon 7 is tackling the high-end smartphone market with a “flagship audio experience.”

The Axon 7 supports Dolby Atmos and Dolby Digital Plus surround sound audio, along with “the best audio hardware integrated into a handset so far,” according to ZTE. The device integrates two dedicated audio chips that can be found in “high end consumer audio players and professional / broadcast grade recorders,” the company said.

It also supports Google’s Daydream VR, a feature typically found in high-end smartphones like the Moto Z and Google’s Pixel.

Alongside the Axon 7, ZTE also launched the Axon 7 Mini. The Mini supports Dolby Atmos at a cheaper price point than the Axon 7, but drops Daydream support and features only a single dedicated audio chip.

Powered by a Qualcomm Snapdragon 820 quad-core CPU, the Axon 7 features 4GB of RAM and 64GB of storage, with a 5.5-inch 2560×1440 AMOLED display. Meanwhile, the Axon 7 Mini features a Qualcomm Snapdragon 617 octa-core CPU, 3GB of RAM, 32GB of storage and a 5.2-inch 1920×1080 AMOLED display.

The Axon 7 features a 20-megapixel rear camera, while the Axon 7 Mini features a 16-megapixel rear camera. Both smartphones feature an 8-megapixel front-facing camera.

ZTE soft-launched the smartphones in November, selling them directly before an exclusive release at JB Hi-Fi this week.

The Axon 7 is on sale now for $699 and is available in two colours: ‘Ion Gold’ and ‘Quartz Grey’. The Axon 7 Mini is also on sale now for $498 in ‘Ion Gold’ and ‘Platinum Grey’. Both can be purchased exclusively from JB Hi-Fi.


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