As smartphones mature in technology and everyone jumps on board by owning one, the big companies are looking for the next big thing. Months of speculation suggested Apple was intent on trying out a television, but for them to make a dent in the market they’d have to change the model. That takes time. Speculation has shifted during the interim to suggest Apple–and its archrival Samsung–are working on a watch. In classic Apple character, they’ve let the rumour stew, but Samsung has done something different by throwing in some spices. “We’ve been preparing the watch product for so long,” revealed Samsung’s Executive VP Lee Young Hee in an interview with Bloomberg. “We are preparing products for the future, and the watch is definitely one of them.” Other than confirming a Samsung watch exists, Hee remained tight lipped on the project. Considering the range of accessories launched alongside Samsung’s Galaxy S4, it’s a fair assumption a Samsung watch will play a companion role with the devices populating their product ecosystem. Hee recognised Apple could be working on a watch device, saying it’ll come down to “who will first commercialise it so consumers can use it meaningfully.” Even Samsung’s partner/competitor Google is entering the wearable tech market, but they’ve taken a different route by advocating augmented glasses. Google’s Glass could go either way, amounting to a grand success or a gigantic flop. |
