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Galaxy S7 Delivers Amid Global Q2 Smartphone Growth

Canalys has the worldwide smartphone market returning to growth in the 2016 second quarter, with global shipments reaching over 330 million units.

Canalys had recorded a slight decline in year-on-year sales in the first quarter, with quarter two shipments flat compared with the first quarter.

Samsung led all other vendors, shipping around 80 million units, with its Galaxy S7 delivering at the flagship end of the market.

“The success of the Galaxy S7 together with a de-emphasis on the low-end of its portfolio has led to a rise in handset ASP,” Canalys senior analyst Tim Coulling commented.

“Samsung’s VR move has proved a wise one, with Gear VR bundles helping boost flagship handset sales.”

Apple, meanwhile, recorded its second consecutive quarter of year-on-year decline, shipping 40 million iPhones.

“The launch of the iPhone SE has done little to improve Apple’s fortunes,” Canalys analyst Rushabh Doshi commented.

“Shipments in intended growth markets, such as China and India, saw little improvement as the price of the device kept it out of reach of the mass market, which typically sees strong shipments. Consumers instead opted for local vendors, whose build quality and specifications are a better value alternative.”

In third place, Huawei saw shipments grow to 31 million amid record shipments in China and continued growth in Europe, the Middle East and Africa.

Coulling noted that Huawei “had an excellent start to 2016”, with its leadership position in China helping globally.

“Despite this strong start, it will need to continue breaking shipment records and improve its position in the US if it is to surpass its annual shipment target of 140 million units,” he commented.

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