Fujifilm will raise the price of its cameras and lenses in the US from August 30, marking the second increase in a month due to tariff increases.

The company says the second rise is unavoidable, blaming “volatile market conditions” and a sharp jump in tariffs on Japanese imports.

The move comes just weeks after the Japanese imaging giant lifted prices on cameras and lenses by up to US$800 (A$1,200), pushing models like the X100VI from US$1,599 to US$1,799 and the X-T5 from US$1,699 to US$1,899.

Under a recent trade deal negotiated by US President Donald Trump, tariffs on cameras and optical goods from Japan climbed from 10% to 15%, adding tens of millions of dollars in costs for brands such as Fujifilm, Canon and Nikon.

Industry analysts say the increases are being passed directly onto consumers as manufacturers scramble to protect margins.

In a statement to DPReview, Fujifilm said: “The global marketplace continues to present business challenges… With these continued changes and the instability of the marketplace, we have made the business decision to further adjust prices.”

The company confirmed the hikes will not apply to its newest releases, including the X-Half compact (US$850) and the X-E5 mirrorless body (US$1,699). It has not disclosed which existing models or lenses will be hit, nor by how much.

Fujifilm has already shifted some production from China to Japan to stabilise supply, but the higher tariffs are biting. During its last earnings call, the company estimated the new trade measures would cost it around 6 billion yen (A$60 million) annually.

For Australian consumers, local pricing is yet to be confirmed. But with Fujifilm typically aligning its adjustments globally, similar hikes are likely to flow through here in the coming months.