Top Industry Exec Quits To Join Unknown Turkish Appliance Brand
The unknown brand is sold in Countries like Ukraine, Romania, Azerbaijan, and Slovakia as well as Turkey.
Reeves who has sold his home on Sydney’s North Shore is set to move to the Gold Coast, he is currently in Turkey undertaking a familiarisation course.
Among the retailers that will sell the Beko brand is Betta Electrical who has close links with Reeves via their Managing Director Graeme Cunningham who worked with Reeves for several years at LG.
Prior to joining Arcelik Reeves was General Manager of Sanyo’s solar business in Australia, but when this business took a dip after the Federal Government withdrew subsidies Reeves decided to jump ship to Arcelik.
Reeves will report to Mike Goadby, who is CEO of the new operation, previously Goadby was President of Fisher & Paykel’ s US operation.
The CEO of a major appliance vendor in Australia said “It is going to be tough getting a new brand up in Australia in particular a brand that is not known. At the moment a lot of retailers are rethinking their appliance ranges with some cutting back on brands. Several major brands like Panasonic, LG and Samsung are launching new products that take advantage of their technology skills so that consumers can turn on and off devices using a tablet or Smartphone Beko does not these sort of benefits so it will be tough”.
Beko appliances are manufactured in factories located in Russia Turkey and Romania.