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EXCLUSIVE Lambro Skropidis To Head Marketing At New Arlo Company

Lambro Skropidis the former marketing manager at LG Electronics and prior to that Samsung has been appointed as the new head of marketing at Arlo Netgear’s start-up security Company that is set to revolutionise the Australian security market.

According to Brad Little, Country Manager for the new operation that is set to be floated shortly he is looking to working closely with Lambro who has a wealth of marketing expertise.

At one stage Skropidis took on a role to spearhead Electrolux marketing in Australia.

Earlier this year the board of Netgear has approved the separation of its Arlo security camera unit into a separate business.

ChannelNews understands that the new business will during the first 12 months of operation launch several new network products product’s that deliver streaming revenue for the new Company.

Shortly an IPO of newly issued shares of common stock of Arlo Technologies making up 20 percent of the new business will go public. Netgear to retain the remaining interest.

Skropidis is set to spearhead the marketing of new home and business security cameras that offer HD video quality, two-way audio, live streaming, free cloud recording, instant alerts, and other features.

First quarter revenue for the controlling entity in the Arlo start-up Netgear, reported revenues of $345.0 million, compared to $323.7 million in the first quarter ended April 2, 2017, and $397.1 million in the fourth quarter ended December 31, 2017.

During a recent visit to Australia the CEO of Netgear Patrick Lo who made a name for himself by criticising a dying Steve Jobs from Apple chose not to make himself available to consumer electronics channel media instead he went for mass media exposure a strategy that protected him from tough questions about his new Arlo Company.

Netgear net Income for the period was $5.6 million. This compared to net income of $16.0 million, in the first quarter of 2017 with some observers now questioning whether Netgear is facing long term margin pressure as the networking markets sees several new players enter the market with new devices.
The Company reported a $31.9 million, net loss in the fourth quarter of 2017.

Operating margin, for the first quarter of 2018 was 2.5%, as compared to 7.0% in the year ago comparable quarter, and 4.9% in the fourth quarter of 2017.

Lo, said at the time “We had a successful first quarter of 2018, driven by our Orbi line, our new Nighthawk gaming router, Arlo Pro 2, and our SMB switching line. We saw year-over-year top line growth and we continue to lead the consumer Wi Fi market with our premium routers, gateways, mesh systems and extenders.”
Mr. Lo continued, “Our focus remains on the successful separation of the Arlo business from Netgear, as well as driving our subscription services strategy for all three segments.”

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