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EXCLUSIVE: Google Strips Share Away From Network Manufacturers

The release this week of GFK network sales is set to show that Google has stripped share from traditional network gear providers Netgear, Linksys and D-Link despite all three brands having superior networking products.

ChannelNews has asked Google for their Wi Fi products so that we could test them up against new offerings from Netgear, D-Link and Linksys, they have so far not responded to our request.

According to Netgear and D-Link executives Google has gained share simply because they have a stronger brand name and have invested heavily in online marketing a process which for Google is considerable cheaper than their competitors.

Their new Google Wi-Fi puck costs $199 and is one of a new breed of wireless router that distributes Wi-Fi into different rooms and corners of a house.

When SmartHouse tested the device that we obtained from a retailer, the signal from a Netgear Orbi, the Netgear Nighthawk and the Linksys Mesh network device was stronger.

Google’s new Wi-Fi pucks connect to one another and rebroadcast a mesh network of strong and stable wireless, giving you a seamless network over a wider space.

The launch of the new Google offering has seen some network vendors lower the cost of their offerings.

Google claims one hotspot will cover small homes and apartments, while two will cover a larger space and three should be enough for even the largest Australian homes.

Using 802.11ac Wave 2 2×2 wireless, Google Wi-Fi broadcasts simultaneously across 2.4GHz and 5GHz bands and is compatible with 802.11a/b/g/n/ac client devices.

Google claims the puck is capable of AC1200 speeds.

Google Wi-Fi will set you back $199 for a single puck. A three-pack of interconnecting Google Wi-Fi access points costs $499.


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